4 Strategies To Get More Online Reviews For Your Healthcare Practice
Patient reviews are vital for dental and healthcare practices.
When customers are looking for a new doctor, dentist, or specialist, they want to go to someone they can trust. This often means asking friends and family for recommendations or checking out online reviews. I’ve had countless patients referred to me by people they know, and many have told me that they found my practice after seeing reviews online.
In fact, a survey found that 29 percent of potential patients consider social media reviews important when choosing a dentist. Another study found that 20.5 percent of patients cited recommendations from someone they know as a major factor when selecting a new dentist. So why do patients turn to reviews?
Reviews provide social credibility. If other patients have had a great patient experience with a given dentist, the patient can be confident that they’ll enjoy the same. For dentists and other medical practitioners, customer reviews can be used to build trust with patients before you ever talk to them.
Social media makes it easier for patients to share their experiences with friends and family. And online review sites make it easy for them to share their experiences with the world at large. Facebook, Instagram, Google’s business listings, and various other websites and social media networks are fantastic for building up social credibility and gaining trust.
Unfortunately, however, many patients simply fail to leave public reviews. Some patients don’t know where to leave them and don’t realize how important they are for your practice. However, with a little bit of (gentle) prodding satisfied patients will often leave a positive review. Thus, by implementing the right strategy, you should be able to increase the number of reviews your practice receives.